Choozr Privacy Policy¶

Last updated: 17 October 2026

Choozr, a digital sizing and made-to-measure online service, including the Tadá mobile application and the data page at data.choozr.ai (“Service), is owned and operated by Choozr Group Ltd, Friitalantie 11 B, 28400 Ulvila, Finland, support@choozr.ai (“Choozr”, “we,” “our” or “us”).

Choozr is the data controller for the Service. Any and all use and processing of your personally identifiable information by Choozr is governed by the laws of Finland and the European Community (EU) and this Privacy Policy. Choozr may modify this Privacy Policy at any time. If Choozr makes material changes to this Privacy Policy, Choozr will post a notice on Service internet pages along with the updated Privacy Policy. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy. When you accept this Privacy Policy, you accept that your personal information is collected, shared, and used as explained below:

The Tadá mobile application (“Tadá app”) replaces the earlier Choozr mobile application. Accounts created with the earlier Choozr mobile application with an email address or a social sign-in service (“legacy accounts”) are described separately where their handling differs.

The Service is a digital sizing and made-to-measure online service which is primarily designed to help you to share your measurements or images with tailors online. All measurements, images, and other information you share at the Service are always private. You are the official data controller for the measurements and images and other information you post to the tailors.

Scans on your device: When you take a scan with the Tadá app, the photos are processed on your device and the scan, including its photos and measurements, is stored encrypted on your device. A scan is not uploaded to Choozr and no tailor can see it until you send a copy of it to a tailor. Scans that you have not sent stay on your device until you delete them. When you sign out, you can choose whether to keep your unsent scans on the device; scans kept on the device are tied to your account and are not shown to any other account that signs in on the same device.

Choosing a tailor: You choose a tailor by scanning the tailor’s QR code or by opening the tailor’s link. The QR code or link contains a one-time code that identifies the tailor and the tailor’s store, and it may contain additional information that the tailor’s website has added, for example details you entered on that website. The code works once and is valid for 24 hours.

Sending a copy to a tailor: Only when you choose to send a scan to a tailor, the Tadá app makes a copy of the scan and uploads that copy for the tailor you have chosen. Before sending, the app shows you what will be sent. Each copy shares the following with the chosen tailor:

your first and last name and your phone number;
the measurements of the scan and the body type selected for the scan;
the photos of the scan, encrypted on your device so that only that tailor can open them;
the version of the Tadá app and of its measuring software, and technical information about the device used for the scan, such as its platform (iOS or Android), model, screen and camera properties; this information does not include device identifiers;
the information that the tailor’s website added to the tailor’s QR code or link.

Who can see a copy: A copy you send with the Tadá app is visible only to the tailor you have chosen and to the systems of the store that tailor works for, for example the store’s own integration with the Service through our programming interface (API). Other tailors and other stores cannot see the copy. You can send the same scan to several tailors. Each tailor receives a separate copy and sees only their own copy. A tailor is not told about copies you have sent to other tailors, and any review or adjustment that a tailor makes applies only to that tailor’s copy. The information that a tailor’s website added to a QR code or link is visible only to that tailor’s store.

Information exported by a tailor: A tailor or store may save or export information from a copy it has received to its own systems, for example to make your garment. The tailor or store is responsible for the information it has already exported. Deleting a copy or your account in the Service does not delete information that the tailor or store has already exported; to have that information deleted, please contact the tailor or store.

Tailor verification: The tailor you send a copy to may review the copy and verify the measurements. The measurements of a copy are shown to you in the Tadá app once the tailor has verified them, and the values you see are the values verified by that tailor. The data download at data.choozr.ai contains all measurements of your copies, including values that the tailor has not verified.

Requests for a new scan: Instead of verifying a copy, the tailor may ask you to take a new scan. The tailor then chooses a reason from a fixed list, and the Tadá app shows you our own text for that reason. Tailors cannot send you messages through the Tadá app. When asking for a new scan, the tailor may add an optional note for the store’s own records. The note is not shown in the Tadá app, but it is stored with the copy and included in your data download at data.choozr.ai.

Legacy accounts: With the earlier Choozr mobile application, the application produces user-specific body measurement details, which we collect and store in the cloud service. The measurement details are used to offer clothing size recommendations in our Service, according to the user account profile and preferences. Measurements that you have shared with a store through the earlier Choozr mobile application remain visible to that store until you delete them or your account.

2. Types of personal information Choozr collects¶

Choozr collects the following information:

Tadá app account: your mobile phone number in international format, which identifies your account and is used to sign you in, and your first and last name, which you enter after your phone number has been verified. We do not ask for an email address or a password for a Tadá app account. Your phone number and name are stored on your account, so if you change them, the change is shown to every tailor you have sent a copy to;

SMS sign-in: You sign in to the Tadá app and to data.choozr.ai with your phone number. A one-time verification code is sent to your phone by SMS and you enter it to sign in. The verification codes are sent and checked by our processor Twilio Inc. (“Twilio”), which processes your phone number, the verification codes, and data about the delivery of the messages on our behalf. Choozr does not store the verification codes. The same verification is used when you change the phone number of your account;

Bot check: Before a verification code is sent, the Tadá app and data.choozr.ai run an automatic bot check (ALTCHA). Your device solves a small computational task (proof-of-work) that our own servers have issued and then check. The bot check does not use cookies, does not track you, and does not involve any third party;

Abuse prevention data: To prevent misuse of the SMS sign-in, we limit the number of verification codes that can be requested for each phone number and from each IP address. For this purpose we temporarily store counters for the phone number and the IP address of the request. The phone number and the IP address are stored only in pseudonymised form, converted with a keyed one-way function (HMAC) so that the number and the address themselves are not stored, and these records expire and are deleted automatically when the limit period, currently one hour, has passed. The records of a phone number are also deleted when a code sent to that number has been verified. In the same way, we store a hashed identifier of each solved bot check until it expires, so that a solution cannot be used twice;

Copies you send to tailors: the information listed in section 1 for each copy, including the technical information about the app and the device, the tailor and store the copy was sent to, the dates the copy was created and updated, the tailor’s review status and verified measurements, the reason (a reason code) the tailor chose when asking you for a new scan and the tailor’s note, if the tailor added one, and a random identifier created on your device that links the copies made from the same scan, together with information on whether you have deleted the original scan. The identifier and the deletion information are used only to show your copies to you in the Tadá app and are not shown to tailors;

Tailor links: when you scan a tailor’s QR code or open a tailor’s link, the information contained in it as described in section 1;

Legacy accounts: Data on registration for the Service, such as name, email and mail address other contact information, date of birth, country, gender, and body measurement details;

Legacy accounts: Login data: username and user password;

Legacy accounts: Facebook Connect information: You can log in to our Services using Facebook Connect sign-in service. Facebook will authenticate your identity and provide you the option to share certain personal information with Choozr such as your name and email address to pre-populate our sign up form;

Legacy accounts: Google Sign-In information: You can log in to our Services using Google Sign-In service. Google will authenticate your identity and provide you the option to share certain personal information with Choozr such as your name and email address to pre-populate our sign up form;

Legacy accounts: Sign in with Apple information: You can log in to our Services using Sign in with Apple service. Apple will authenticate your identity and provide you the option to share certain personal information with Choozr such as your name and email address to pre-populate our sign up form;

The Tadá app does not offer Facebook, Google, or Apple sign-in;

Email and other communications: subscriptions for newsletters, marketing emails, and other communications, and data about sending, receiving, and reading the communications;

Cookies and Service usage data: To collect information about your web session and how you use the Service and navigate to and through the Service, your browser will store a small text file (Cookie), web beacon, or other similar files on your computer. They are used to optimize the Service and advertisements according to your interests. You can enable your browser to refuse cookies, but doing so may affect the use of Services. Permanent cookies remain on your computer’s hard drive until you delete them manually using your browser or operating system software.

Your location: Our Service starts to collect location data from sources such as GPS signals once you install the application and consent to the application’s tracking of your location by activating the location feature. Location features are only available if you activate them. You can deactivate these features at any time and Choozr will stop collecting this type of information. The location data is processed and stored only for the duration that is required for the provision of the location-related services. Choozr will not share your GPS location with third parties without your consent. However, Choozr shall have the right to share anonymized location data (any private individual cannot be identified) with third parties in accordance with this Privacy Policy.

3. Use of the collected personal information¶

Any of the collected information may be used for the following and similar purposes in compliance with your preferences:

to provide, manage and develop the Services and other Choozr´s services and products and related advertising; provide user and technical support; and monitor compliance with the Service terms and conditions;

to sign you in, verify your phone number, and keep your account secure, including running the bot check and limiting the number of verification codes sent, in order to prevent automated misuse of the SMS sign-in;

to deliver each copy you send to the tailor you have chosen, and to show you your copies and the measurements verified by the tailor;

to contact you and send you service messages, invitations, and other social networking messages; promotional material or special offers, free newsletters, or e-mails in order to share information about the products and services of Choozr and its marketing partners and advertisers; and

to monitor and analyze the use of the Service, and use profiling in order to improve, optimize and personalize the Service, content, and advertisements according to your interests and actions in the Service.

4. Disclosure and transfer of personal information¶

Choozr may store and/or transfer your personal data to its affiliates and partners in and outside of EU/EEA member states and the United States in accordance with mandatory legislation and this Privacy Policy. In the event of a merger, acquisition, reorganization, bankruptcy, or other similar event involving all or a portion of Choozr, your personal information may be transferred to Choozr’s successor or assignee. We may also release your information when it is appropriate to comply with the law, enforce this Privacy Policy, or protect Choozr´s or others´ rights, property, or safety.

Without your consent, we do not sell, or otherwise, disclose personal information to outside parties. Choozr may hire agents and contractors to collect and process personal data on Choozr’s behalf. In such cases, Choozr has the right to share your personal data as necessary for the aforementioned third parties to provide their services for Choozr. Choozr is not liable for the acts and omissions of these third parties, except as provided by mandatory law.

Tailors receive your personal information only when you send them a copy of a scan, and only the information described in section 1 for that copy. A copy is visible only to the tailor you have chosen and to the systems of the store that tailor works for, as described in section 1. Choozr does not give a tailor or a store access to your other scans or to copies you have sent to other tailors. Measurements that you have shared with a store through the earlier Choozr mobile application remain visible to that store until you delete them or your account. Information that a tailor or store has already exported to its own systems is the responsibility of that tailor or store.

Twilio acts as our processor for sending and checking the SMS verification codes. Twilio processes this data in the United States. The transfer is based on Twilio’s Data Protection Addendum, under which Twilio relies on the EU–US Data Privacy Framework and on the Standard Contractual Clauses approved by the European Commission. Our current processors are listed in the List of Data Sub-Processors.

5. Security of your personal information¶

Personal data collected by Choozr is stored in secure operating environments that are not available to the public. Only those Choozr´s employees and subcontractors who need to process your information to do their work are allowed access. We follow generally accepted standards to protect the personal information of Service Users. However, no data system is 100% secure and we cannot guarantee its absolute security.

Scans taken with the Tadá app are stored encrypted on your device. When you send a copy to a tailor, the photos of that copy are encrypted on your device so that only the tailor you have chosen can open them. The one-time codes in tailor QR codes and links are valid for 24 hours and work only once.

6. Retention of personal information¶

Choozr deletes all aforementioned data in its possession when it is not needed to fulfill the purposes outlined in this Privacy Policy, unless required or permitted by law or needed to resolve disputes, enforce Choozr´s user agreements, or comply with technical or legal requirements and constraints related to the security, integrity, and operation of Services.

Scans that you have not sent are kept only on your device, until you delete them, choose to remove them when signing out, or remove the Tadá app. A copy you have sent is kept in the Service for you and for the tailor you sent it to until you delete the copy or your account. When you delete a copy, the copy and its photos are deleted from our servers, as described in section 7. The temporary records used to limit verification codes contain the phone number and the IP address only in pseudonymised form, converted with a keyed one-way function (HMAC), and expire and are deleted automatically when the limit period has passed.

When you delete your Tadá app account, the account is closed immediately: it can no longer be used, no tailor or store can access it or its copies any longer, and your name and phone number are removed from the account. Within 24 hours, the measurements of all your copies, the encrypted photo copies, your feedback, and the records of access authorizations given to stores are removed from our servers. A record of the closed account, without your name, phone number or measurements, remains in our database.

Our servers are backed up in encrypted form. Data that has been deleted may remain in these encrypted backups until the backups are overwritten in the regular backup cycle. Backups are not used to restore deleted accounts or deleted copies.

Legacy accounts are kept unchanged until you ask us to migrate them to the Tadá app. Legacy accounts are not available at data.choozr.ai; to have a legacy account migrated, exported, or deleted, please contact support@choozr.ai.

The earlier ImageWear data page (iw-data.choozr.ai) has been retired. To get a copy of your ImageWear data or to have it deleted, please contact support@choozr.ai.

As is your legal right, granted by privacy laws, you have a "right to be forgotten" and remove all of your personal information from the Service. You can delete your account in the Tadá app, on your profile page, or at data.choozr.ai. As is your legal right, granted by privacy laws, you can export all of your personal information in a computer-readable format. You can download your data at data.choozr.ai after signing in with your phone number. The download contains your account details and all of your copies with their tailors, dates and all of their measurements, including values that the tailor has not verified, the tailor’s review status, including the reason and any note the tailor added when asking for a new scan, as well as your feedback and the records of access authorizations given to stores. The download does not include photos, which are encrypted so that only the tailor you sent them to can open them.

7. Deleting copies, scans and your account¶

Deleting a copy: When you delete a copy you have sent, the copy and its photos are deleted from our servers and the tailor you sent it to no longer has access to that copy. If our photo storage is temporarily unavailable, the deletion of the photos is retried automatically until it succeeds. Information that the tailor has already exported to its own systems is not affected, as described in section 1. The Tadá app asks you to confirm this before the copy is deleted.

Deleting a scan: When you delete a scan from your device, the scan is removed from your device. Copies of the scan that you have already sent stay with the tailors you sent them to; you can delete them separately. If the original scan is on a device you no longer have, you can mark it deleted in the Tadá app. This does not remove anything from the other device, and copies already sent stay with the tailors.

Deleting your account: When you delete your account in the Tadá app or at data.choozr.ai, the account is closed immediately: every tailor loses access to every copy you have sent, and you can no longer sign in to the account. Your measurements, photo copies, feedback and authorization records are removed from our servers within 24 hours, as described in section 6. If you delete your account at data.choozr.ai, scans saved on your device stay there until you delete them in the Tadá app or remove the app.

8. Third-party websites or services¶

Please note that your access to and use of the Services may be subject to third-party terms and conditions and privacy policies, including but not limited to mobile software platforms, social networking services, and payment providers. Choozr may also make available links through advertisements or otherwise which enable you to access third-party products or services. You recognize and agree that Choozr is not liable for any such third-party terms and conditions and their use of your personal data.

9. Your options to control your personal information¶

Choozr does not verify the correctness of personal data. In the Profile section, you can change your profile publicity options and your preferences for email marketing and participation in contests, etc; and change or update other personal information you have provided to us. In the Tadá app, you can change your name and, after verifying the new number by SMS, the phone number of your account. In addition, you can choose to share your email address with Choozr´s partners to receive their offers. You can always opt out of receiving promotional emails (such as newsletters or offers) from Choozr by sending a request to support@choozr.ai.

You can download or delete your data at data.choozr.ai after signing in with your phone number.

Upon your request, Choozr makes good faith efforts to enable you to review, update, correct or delete your personal data in Choozr’s possession. In order to do so, please contact support@choozr.ai or Choozr Group Ltd, Friitalantie 11 B, 28400 Ulvila, Finland, Attn: Privacy Policy. Choozr will need to verify your identity and your access request.